Blending Brand Experiences - INIT

What this episode covers

Daina Middleton is CEO of Britelite Immersive, a creative technology company. Prior to joining Britelite she served as CEO of Performics, and before that she ran B2B marketing at Twitter. Daina is the author of Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage, and Grace Meets Grit: How to Bring Out the Remarkable Courageous Leader Within. Topics include the shift to online commerce, company culture in the age of remote work, seamless integration of virtual and physical brand elements, and the use of consumer data to create value-added experiences.Special Guest: Daina Middleton.

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Frequently Asked Questions

How long is this episode of INIT?

This episode is 42 minutes long.

When was this INIT episode published?

This episode was published on June 26, 2021.

What is this episode about?

Daina Middleton is CEO of Britelite Immersive, a creative technology company. Prior to joining Britelite she served as CEO of Performics, and before that she ran B2B marketing at Twitter. Daina is the author of Marketing in the Participation Age: A...

Can I download this INIT episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.