Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising

from Marketecture: Get Smart. Fast. · host Ari Paparo

Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis’s unique geo-based approach to omnichannel media planning and measurement, how it delivers performance across hard-to-reach environments like iOS and CTV, and why traditional cookie-dependent strategies may fall short. Aaron also explains how Blis handles optimization, measurement through geo holdout groups, and compliance in a shifting regulatory landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode was published on May 27, 2025.

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