EPISODE · Feb 13, 2006 · 32 MIN
Blogger BL Ochman on Blogging for Public Relations
from On the Record...Online · host Eric Schwartzman
This is an interview with BL Ochman, creator of the What’s Next Blog, about her innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for public relations, and the fate of the traditional press release in the age of the social media. BL Ochman is a corporate blog strategist, internet and outernet marketing…
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Blogger BL Ochman on Blogging for Public Relations
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