Blogging Q & A - Is it Dead? How Often Should You Blog? Do you have to? And More!

In a world dominated by flashy visuals and fleeting social media trends, you might wonder, "Is blogging still relevant?"    9 out of 10 marketers use  blogging to achieve their content goals (SEMrush, 2023). That’s because it works. Blogging drives traffic to your site and traffic drives leads. Companies that blog have an average of 67% more leads each month than companies without blogs. (DemandMetric).   I know what you’re thinking, “But Monica, search is changing, right? So will blogging still work?”   True, back in April with our Guest, SEO expert, Nina Gibson cautioned that, search is changing but blogging is rolling with the punches. 75% of marketers believe that AI-enabled search engines will positively impact their blogs. (HubSpot State of Marketing Report, 2023).   So, bloggins is far from dead. Blogging isn't just about churning out boring AI generated paragraphs of text either; when done right blogging establishes expertise, drives traffic, and powers your marketing.  In this episode I’m breaking it down and covering the most common questions I hear about blogging like: Do you really have to blog and how often should you do it? How do you set it up? How to attract visitors. Ideas for monetization. Mistakes to avoid and even how to measure success.