Bloom & Wild has 20% YoY growth: Aron Gelbard, Co-founder and CEO episode artwork

EPISODE · Feb 27, 2026 · 23 MIN

Bloom & Wild has 20% YoY growth: Aron Gelbard, Co-founder and CEO

from Scaling Europe · host Sebastian Johnson

Bloom & Wild grew to £50m in its first seven years, raised over £100m from General Catalyst and Index, then had to pivot hard when the market shifted.Aron Gelbard, Co-Founder and CEO, talks about moving from growth to profitability, rebuilding momentum, and returning to 20% year-on-year growth while staying profitable.The Scaling Europe show is presented by Deel - check them out here:https://get.deel.com/ruynb7o4lfjkSponsors:SurrealDB: The multi-model database for AI agents. Check them out here: https://surrealdb.com/Omni: The AI analytics platform trusted by fast-growing companies like Perplexity, Synthesia, and dbt Labs. Check them out here: https://omni.co/Venture Comet: The platform that gives startups and scale-ups real-time equity tracking, daily business insights and automated management information. Check them out here: https://venturecomet.com/Timestamps:0:00 - Introduction to Scaling Europe show0:40 - Journey of Bloom & Wild's growth2:17 - Impact of COVID on business3:43 - Balancing consumer focus and supply chain6:08 - Acquisitions entering new markets7:40 - Transitioning to profitability as a CEO9:20 - Learning resilience through challenging times11:49 - Business growth and profitability today13:14 - Expansion into eight international markets14:10 - Diversifying into other gifting categories15:51 - Future plans for growth and profitability18:14 - Emphasizing efficiency through AI tools19:30 - Importance of tracking AI results21:10 - Empowering internal AI evangelists22:20 - Lessons learned from building Bloom & Wild

Bloom & Wild grew to £50m in its first seven years, raised over £100m from General Catalyst and Index, then had to pivot hard when the market shifted.Aron Gelbard, Co-Founder and CEO, talks about moving from growth to profitability, rebuilding momentum, and returning to 20% year-on-year growth while staying profitable.The Scaling Europe show is presented by Deel - check them out here:https://get.deel.com/ruynb7o4lfjkSponsors:SurrealDB: The multi-model database for AI agents. Check them out here: https://surrealdb.com/Omni: The AI analytics platform trusted by fast-growing companies like Perplexity, Synthesia, and dbt Labs. Check them out here: https://omni.co/Venture Comet: The platform that gives startups and scale-ups real-time equity tracking, daily business insights and automated management information. Check them out here: https://venturecomet.com/Timestamps:0:00 - Introduction to Scaling Europe show0:40 - Journey of Bloom & Wild's growth2:17 - Impact of COVID on business3:43 - Balancing consumer focus and supply chain6:08 - Acquisitions entering new markets7:40 - Transitioning to profitability as a CEO9:20 - Learning resilience through challenging times11:49 - Business growth and profitability today13:14 - Expansion into eight international markets14:10 - Diversifying into other gifting categories15:51 - Future plans for growth and profitability18:14 - Emphasizing efficiency through AI tools19:30 - Importance of tracking AI results21:10 - Empowering internal AI evangelists22:20 - Lessons learned from building Bloom & Wild

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Bloom & Wild has 20% YoY growth: Aron Gelbard, Co-founder and CEO

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Bloom & Wild grew to £50m in its first seven years, raised over £100m from General Catalyst and Index, then had to pivot hard when the market shifted.Aron Gelbard, Co-Founder and CEO, talks about moving from growth to profitability, rebuilding...

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