Blooming in the City with Marisa of Urban Floral Farmlet: Season 2 Episode 7

In this episode of Flower Farming in New Zealand, host Jo Robinson welcomes Marisa from Urban Floral Farmlet. They discuss Marisa's journey from a corporate career to flower farming, the challenges of urban farming, and the impact of COVID-19 on her business. Marisa shares insights on growing flowers in limited spaces, the importance of community, and her experiences with various growing and floristry courses. The conversation also touches on the significance of local support and the joy flowers bring to people's lives.Takeaways• Marisa transitioned from a corporate career to flower farming during COVID-19.• Urban farming presents unique challenges and opportunities.• Community support is vital for local businesses.• Floristry courses offer valuable insights but may not suit everyone.• COVID-19 prompted a shift towards local and sustainable practices.• Marisa values the joy flowers bring to people's lives.• Growing flowers in urban spaces requires creativity and adaptability.• The Floret Scholarship provided Marisa with valuable resources.• Marisa emphasizes the importance of work-life balance.• Local collaborations enhance business resilience.Marisa's words of wisdom:Growing flowers in the city is unique. Flowers bring joy to people's lives.Community support is vitalUrban farming requires creativity.Local collaborations are key.Work-life balance is crucial.The Floret Scholarship was invaluable.Local businesses need community support.Chapters• 02:04 Impact of COVID-19• 06:36 Urban Farming Challenges• 13:47 Introduction and Marisa's Background• 17:19 Floristry Courses and Insights• 28:51 Community and Local Support• 43:47 Joy and Passion for FlowersConnect with Our Sponsors: (UFG) United Flower Growers: https://ufg.co.nzSupport Our Work!Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:• · Advertising in an episode• · Sponsoring an episode or a season or you can • · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words:#flowerfarminginNZ#nzflowergrowers#nzflorists#sustainablefloristry#sustainableflowerfarming#flowerfarming#urbanflowerfarming#NewZealandFlowerFarmers#localbusiness #UrbanFloralFarmlet #JoRobinson