BLOWN CALLS, SUPER BOWLS AND BRANDING

The love/hate relationship many fans have with the NFL To say that the NFL has taken a few bad hits these past few years would be an understatement. The most recent episode revolves around a blown call at the NFC Championship game between the New Orleans Saints and the Los Angeles Rams. The call in question occurred at the end of the game, and pretty much kept the Saints from returning to the Super Bowl. It would be easy to say that blown calls are part of the game, but if you happened to see this play, which I am pretty sure everyone has by now, it would be hard to argue how ridiculously bad this call was. It was so bad in fact, that few flinched when words like conspiracy were thrown into play. For information on these strategies, check out these Razor Branding Blogs: BLOWN CALLS, SUPER BOWLS AND BRANDING HOW GILLETTE CHANGED THE CONVERSATION And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso