EPISODE · Oct 3, 2025 · 7 MIN
Blue & Psychology in Web3
from Everything Blue · host IKB Token Collective
In this episode, prepared and hosted by IKB collective member Simon, we're diving into the fascinating psychology of blue in digital spaces, exploring how this powerful color shapes our online experiences and influences our behavior. We'll uncover the science behind blue's emotional impact, examine its role in building trust, and discover how it's revolutionizing design in the Web3 era.📚 References & Further ReadingGlobal Preference for BlueYouGov (2015). Blue is the world’s most popular color.https://today.yougov.com/topics/lifestyle/articles-reports/2015/09/11/blue-most-popular-colorBlue, Emotion, and CognitionMehta, R. & Zhu, R. (2009). Blue or Red? Exploring the Effect of Color on Cognitive Task Performances. Science, 323(5918).Küller, R., Mikellides, B., & Janssens, J. (2009). Color, arousal, and performance: A comparison of three experiments. Color Research & Application.GF Smith & University of Sussex (2019). The World’s Favourite Colour Project.https://gfsmith.com/pages/worlds-favourite-colourTrust, Retention, and Website ColorCyr, D., Head, M., & Larios, H. (2009). Color appeal in website design within and across cultures: A multi-method evaluation. MIS Quarterly, 33(3).Alberts, H. & van der Geest, T. (2011). Color and credibility: Website color schemes rated by users.Palumbo, R., et al. (2017). Color in marketing: A review of research.Conversion Rate Experiments (CTA Buttons)HubSpot / Performable (2011). Red vs. Green Button Test — red outperformed green by 21%.https://blog.hubspot.com/marketing/button-color-performCXL Institute Case Study. Blue CTA vs. Orange CTA — blue button ~9% higher clicks.https://cxl.com/blog/button-color-testing/Blue in Art & Value PerceptionMa, Y., et al. (2019). Color and bidding behavior in art auctions.Smithsonian Magazine (2019). Blue paintings sell for more, study finds.https://www.smithsonianmag.com/smart-news/blue-paintings-sell-more-study-finds-180972356/NFT & Visual TraitsNadini, M., et al. (2021). Mapping the NFT revolution: market trends and visual features. Scientific Reports, 11(20902).DappRadar (2022). NFT Market Reports.https://dappradar.com/nftCrypto Branding & CommunityCoinbase Brand Guidelines.https://brand.coinbase.comSyrjälä, H., et al. (2022). The role of color in online community branding.Accessibility & Technical Use of BlueW3C (2023). Web Content Accessibility Guidelines (WCAG) 2.2.https://www.w3.org/TR/WCAG22/Anecdote: The Value of Hue ShiftsBBC News (2014). Google’s “41 shades of blue” test added $200m revenue.https://www.bbc.com/news/magazine-26260978
What this episode covers
In this episode, prepared and hosted by IKB collective member Simon, we're diving into the fascinating psychology of blue in digital spaces, exploring how this powerful color shapes our online experiences and influences our behavior. We'll uncover the science behind blue's emotional impact, examine its role in building trust, and discover how it's revolutionizing design in the Web3 era.📚 References & Further ReadingGlobal Preference for BlueYouGov (2015). Blue is the world’s most popular color.https://today.yougov.com/topics/lifestyle/articles-reports/2015/09/11/blue-most-popular-colorBlue, Emotion, and CognitionMehta, R. & Zhu, R. (2009). Blue or Red? Exploring the Effect of Color on Cognitive Task Performances. Science, 323(5918).Küller, R., Mikellides, B., & Janssens, J. (2009). Color, arousal, and performance: A comparison of three experiments. Color Research & Application.GF Smith & University of Sussex (2019). The World’s Favourite Colour Project.https://gfsmith.com/pages/worlds-favourite-colourTrust, Retention, and Website ColorCyr, D., Head, M., & Larios, H. (2009). Color appeal in website design within and across cultures: A multi-method evaluation. MIS Quarterly, 33(3).Alberts, H. & van der Geest, T. (2011). Color and credibility: Website color schemes rated by users.Palumbo, R., et al. (2017). Color in marketing: A review of research.Conversion Rate Experiments (CTA Buttons)HubSpot / Performable (2011). Red vs. Green Button Test — red outperformed green by 21%.https://blog.hubspot.com/marketing/button-color-performCXL Institute Case Study. Blue CTA vs. Orange CTA — blue button ~9% higher clicks.https://cxl.com/blog/button-color-testing/Blue in Art & Value PerceptionMa, Y., et al. (2019). Color and bidding behavior in art auctions.Smithsonian Magazine (2019). Blue paintings sell for more, study finds.https://www.smithsonianmag.com/smart-news/blue-paintings-sell-more-study-finds-180972356/NFT & Visual TraitsNadini, M., et al. (2021). Mapping the NFT revolution: market trends and visual features. Scientific Reports, 11(20902).DappRadar (2022). NFT Market Reports.https://dappradar.com/nftCrypto Branding & CommunityCoinbase Brand Guidelines.https://brand.coinbase.comSyrjälä, H., et al. (2022). The role of color in online community branding.Accessibility & Technical Use of BlueW3C (2023). Web Content Accessibility Guidelines (WCAG) 2.2.https://www.w3.org/TR/WCAG22/Anecdote: The Value of Hue ShiftsBBC News (2014). Google’s “41 shades of blue” test added $200m revenue.https://www.bbc.com/news/magazine-26260978
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Blue & Psychology in Web3
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