Blue Collar Gourmet: How Baker’s Candies became known as “Nebraska’s Chocolate”

Baker’s Candies founder Kevin Baker set out to make a product that “Nebraska could be proud of.” These days, the company produces what is affectionately known as “Nebraska’s Chocolate.” Though the sweet, delectable chocolates are a point of pride for Nebraska residents, “Nebraska’s Chocolate” has not stayed within state lines. The product is now sold in all 50 states and many countries. CEO Todd Baker says proud Nebraskans are responsible for spreading their chocolate footprint. “When competition moves in, Nebraskans become defensive of our brand,” said CEO Todd Baker. “We are blue-collar gourmet.” Learn more about the branding of Baker’s Candies in Part 2 of their story on Building Nebraska! About Building Nebraska: We are a podcast for dreamers AND do-ers. We'll ignite your passion for entrepreneurship and showcase those who turn ideas into reality. Powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln. Follow Building Nebraska on Instagram! @buildingnebraskapod Visit the Baker’s Candies Website: https://bakerscandies.com/ Learn more about the Engler Agribusiness Entrepreneurship Program: https://engler.unl.edu/ Check out more podcasts produced by the Rural Radio Network: https://ruralradio.com/podcasts/