Blue Jeans and the American Dream: ​The Story of Levi Strauss

(Samantha) When his father died in 1846, Levi Strauss was left with few opportunities as a Jewish youth in his native Bavaria and so he left with his mother and sisters for New York where he joined his brothers’ modest dry good business. A few years later he moved to San Francisco to run the west coast branch of the family firm. Levi went on to build up a successful business and to become a well-respected, millionaire philanthropist while popularizing a new form of clothing: blue jeans.