EPISODE · Jul 16, 2026 · 54 MIN
Blue jeans have a dark secret
from Ideas
Jeans are a quintessential fashion staple for the Canadian tuxedo — and a symbol of rebellion. But the world's most popular garment comes at an environmental cost. It takes around 7,500 litres of water to make a single pair of jeans. And that's not all. Fashion expert Pedro Mendes explores the 150-year history of jeans and the 'authenticity' they are supposed to represent. *This episode originally aired on Sept. 13, 2019.Read: How jeans became one of the most polluting garments in the world
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Blue jeans have a dark secret
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