Blue Ocean Shift
from Raise Your Game Hosted by BFM Media
In 2005, professors Chan Kim and Renée Mauborgne published a book called Blue Ocean Strategy, all about moving into uncontested market spaces. However, while the strategy was sound, the transition proved to be tougher without knowing the structure of the change. With Blue Ocean Shift, the structure was provided in five simple steps. We speak to Raj Kumar, CEO of UCSI Consulting Group and certified Blue Ocean Strategy practitioner.
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How long is this episode of Raise Your Game?
This episode is 24 minutes long.
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This episode was published on February 26, 2018.
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