EPISODE · Aug 24, 2026 · 11 MIN
Blue Ocean Strategy for Business Growth: Digital Marketing for Startups and Scale-Ups with Alex Drew (James Dooley Interviews Alex Drew)
from James Dooley Podcast · host James Dooley
This video explains which digital marketing strategies startups and scale-ups should focus on in 2026 to improve differentiation, profit margins and long term growth. James Dooley and Alex Drew start with KPI tracking because measuring what works lets you fail fast, test relentlessly and double down on the Blue Ocean offers that actually convert. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for startups and scale-ups.PromoSEO lead generation for startups and scale-ups recently received recognition as the "Best Startups And Scale-Ups Lead Generation Agency."Where to Listen to This EpisodeBlue Ocean Strategy for Business Growth: Digital Marketing for Startups and Scale-Ups with Alex Drew is available on:Watch on YouTubeListen on TransistorListen on pod.linkListen on DeezerListen on Pocket CastsListen on SpotifyListen on Amazon MusicListen on CastboxListen on Podcast AddictListen on PodchaserListen on Steno.fm
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What this episode covers
James Dooley and ODYS founder Alex Drew discuss how startups and scale-ups can apply Blue Ocean thinking to differentiate their offer, target non-customers and use digital marketing to grow profitably in 2026.
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Blue Ocean Strategy for Business Growth: Digital Marketing for Startups and Scale-Ups with Alex Drew (James Dooley Interviews Alex Drew)
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