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EPISODE · Jan 19, 2026 · 26 MIN

How NASA Created the Company That Replaced It

from Thinking On Paper · host Mark Fielding and Jeremy Gilbertson

SpaceX reusable rockets and NASA’s commercial space economy are the focus of this Space to Grow book club episode, covering chapters one to three of Space to Grow: Unlocking the Final Economic Frontier. We trace how NASA moved from Apollo and the Space Shuttle era into commercial partnerships, why COTS and fixed-price contracts changed the incentives around ISS cargo delivery, and how SpaceX used iteration, vertical integration, reusability, and culture to cut launch costs. The episode also contrasts Elon Musk’s SpaceX model with Jeff Bezos’s Blue Origin vision, connecting low Earth orbit, Starlink, Mars ambition, United Launch Alliance, and private space companies to one larger question: how did space become a commercial market?--⁠Listen to every podcast⁠Follow us on ⁠Instagram⁠Follow us on ⁠X⁠Follow Mark on ⁠LinkedIn⁠Follow Jeremy on ⁠LinkedIn⁠Read our ⁠Substack⁠Email: [email protected](00:00) Trailer(01:02) Space To Grow(01:55) Incorporate Space Into Your Thinking(03:28) The Apollo Program Ends(05:43) The NASA Budget & Shuttle Launches(07:51) Bush & The Aldridge Commission(08:36) COTS (Commercial Orbital Transportation Services)(10:27) Blue Origin, Bezos & O'Neill(14:40) A Quick History Of SpaceX(18:23) Falcon Blows Up(20:24) Elon Sues The Airforce(22:04) SpaceX Launch Costs(23:45) The Honda Civic Of Space Rockets

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How NASA Created the Company That Replaced It

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