Blue Sky Thinking. Building Calgary's Brand.

In this episode of Spotlight, we sit down with Geraldine Anderson, Vice President of Marketing and Communications at Calgary Economic Development, to explore what it really takes to market a city—not a product.From the bold launch of the Blue Sky City brand to the rollout of their newest campaign, Geraldine shares the strategy, insights, and storytelling behind positioning Calgary as the place to build your career, business, and life.We dive into:The inspiration and long-term vision behind Blue Sky CityHow CED is bringing the brand to life in their latest campaignWhat success looks like when you're marketing a place—not selling widgetsLessons from the “It’s Possible” campaign and what’s coming nextIf you’re interested in city branding, economic development marketing, or how to inspire people to see a place through a new lens—this one’s for you.In this episode of Spotlight, we sit down with Geraldine Anderson, Vice President of Marketing and Communications at Calgary Economic Development, to explore what it really takes to market a city—not a product.