Blueprint for January Success: Retention, Reactivation & New Year Growth episode artwork

EPISODE · Jan 11, 2026 · 28 MIN

Blueprint for January Success: Retention, Reactivation & New Year Growth

from The Growth Standard: An EFC Podcast · host EFC

Hanshi Dave Kovar delivers his tactical blueprint for the most critical growth window of the year—the period between now and January 31st when conversion rates peak and opportunities multiply.Hanshi focuses on two metrics that drive school success: quit rate and student value. He demonstrates how improving retention from 7% to 2.5% transforms a student's lifetime value from $3,000 to $8,800—and breaks down exactly how to achieve those numbers. He covers high-conversion strategies for January including why this season offers the best enrollment rates of the year, how to run effective paid advertising (his schools dropped cost-per-lead from $45 to $35), and the power of personal reactivation calls to inactive members setting New Year's resolutions.Drawing from decades of experience and real data from multiple million-dollar locations, Hanshi provides the specific systems for retaining new students in their first 60 days and turning January from a slow month into your most profitable season of the year.Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/oliver-massa/brighter-daysLicense code: GCICDE0LMBWRJJMF

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Blueprint for January Success: Retention, Reactivation & New Year Growth

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