Blurrification at the heart of Nutraceuticals | Part I | Maahan Mirnezami

Filiberto and Elisabetta Borghi co-host this episode. Special guest Maahan Mirnezami discusses the competitive nutraceutical market. He shares his background in biomedicine and explains the development of his project, Biova Health, which focuses on creating pharmaceutical-grade supplements to improve user trust and efficacy. Elizabeth highlights the market's growth, and Maahan elaborates on the challenges with current supplements, the benefits of gummies over pills, and the importance of educational marketing. The discussion covers the intersection of nutraceuticals and functional foods, emphasising product quality, user experience, and market education. 00:00 Introduction01:28 Guest Introduction02:56 Challenges in the Nutraceutical Market 06:08 Innovations in Supplement Delivery 07:52 Market Dynamics and Future Trends 12:48 Consumer Education and Product Acceptance 21:32 Product Development 31:41 Conclusions This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe