EPISODE · May 6, 2023 · 7 MIN
BM 01 大家以为做品牌很复杂，其实很简单， Brand Muse 来搞定
from Brand Muse · host Vincent Lee
品牌战略是不是只有大企业才能做？设计做完了，为啥业务还是没起色？做了VI、Logo、PPT，为什么大家还是不知道品牌是什么？在 BrandMuse FM 的第一期节目中，我想先聊聊“做品牌”这件事本身。不是从设计，不是从操作软件开始，而是从我十几年来看到的真实困境讲起：甲方：花了钱，做了厚厚一份策略方案，却用不上乙方：交付漂亮设计，落地却没人用、不统一、没有结果市场人和设计师在中间夹缝生存，品牌成了“看不懂的PPT+图标包”我相信，品牌不是复杂的系统，而是该从简单、实用、有效开始。如果你在甲方、乙方，或自己就是创业者，希望品牌能“真正推动业务”，这期值得你听完。
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BM 01 大家以为做品牌很复杂，其实很简单， Brand Muse 来搞定
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This episode was published on May 6, 2023.
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品牌战略是不是只有大企业才能做？设计做完了，为啥业务还是没起色？做了VI、Logo、PPT，为什么大家还是不知道品牌是什么？在 BrandMuse FM...
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