BMW design: what the hell is going on? #224

Dan Prosser and Andrew Frankel are joined in the studio by Steve Saxty, who arguably knows more about BMW design than anybody not affiliated with the company. Steve's book, BMW Behind the Scenes, explores the past, present and future of the marque's often beautiful, sometimes baffling designs. Many of its latest efforts, such as the XM SUV, are among the most contentious designs of the modern era. So why did BMW choose to go down such a divisive path and will it continue in the same direction?The best writers, the finest stories and no ads, all on The Intercooler’s beautiful online car magazine. Visit The Intercooler and start your 30-day free trial today – https://www.the-intercooler.com/Find out more about Steve Saxty's work here – https://www.stevesaxty.com/ Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.