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BMW is betting billions on a total EV reboot. Is it too late? episode artwork

EPISODE · Sep 15, 2025 · 14 MIN

BMW is betting billions on a total EV reboot. Is it too late?

from BT Correspondents · host The Business Times

BMW is betting big on its future with the launch of Neue Klasse, a sweeping overhaul of its entire vehicle lineup. Host Derryn Wong speaks with Lars Nielsen, managing director of BMW Group Asia, about why the German carmaker is making its boldest move in more than a century.  From 800 km EV ranges and new software-defined cars to partnerships in China and in-car gaming, BMW is reinventing what it means to drive a car. What does this leap mean for the industry and consumers alike? Highlights: 02:50 Why the total reboot 05:02 EV sales are still growing 06:41 Neue Klasse’s new features 08:55 Integrating Chinese software 11:18 Cars as consumer products --- Send us your questions, thoughts, story ideas, and feedback to [email protected]. --- Written and hosted by: Derryn Wong ([email protected]) With Lars Nielsen, managing director, BMW Group Asia Edited by: Emily Liu & Claressa Monteiro Produced by: Derryn Wong, Emily Liu & Chai Pei Chieh A podcast by BT Podcasts, The Business Times, SPH Media --- Follow BT Correspondents: Channel: bt.sg/btcobt Amazon: bt.sg/btcoam Apple Podcasts: bt.sg/btcoap Spotify: bt.sg/btcosp YouTube Music: bt.sg/btcoyt Website: bt.sg/btcorresp Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice. --- Discover more BT podcast series: BT Money Hacks: bt.sg/btmoneyhacks BT Podcasts: bt.sg/pcOM BT Market Focus: bt.sg/btmktfocus BT Lens On: bt.sg/btlensonSee omnystudio.com/listener for privacy information.

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BMW is betting billions on a total EV reboot. Is it too late?

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How long is this episode of BT Correspondents?

This episode is 14 minutes long.

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This episode was published on September 15, 2025.

What is this episode about?

BMW is betting big on its future with the launch of Neue Klasse, a sweeping overhaul of its entire vehicle lineup. Host Derryn Wong speaks with Lars Nielsen, managing director of BMW Group Asia, about why the German carmaker is making its boldest...

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