Bo Knows: Bo Jackson's greatest plays and the story behind Nike's Home Run Bo Knows Campaign

In this episode, I dive into one of the greatest athletes of my lifetime - or maybe the greatest athlete of my lifetime: Bo Jackson. Not only do we dive into Bo Jackson's greatest plays, but we take a look behind the scenes on how Nike hit a homerun with the debut of the Bo Knows campaign at All-Star weekend in 1989. Have any guests you want to see on the show? Have any questions for me? Drop them below and I'll make sure to include them in future episodes. Follow 'Press Box Chronicles' on Social Media: -IG/@PressBoxChronicles -TikTok/@PressBoxChronicles Subscribe to 'Press Box Chronicles with Jeff Pearlman' on Youtube Listen to 'Press Box Chronicles' on all streaming platforms wherever you get your podcasts Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.