Boaz Brindt of TheLotter: Winning Big and Marketing Mastery in the Lottery Industry

In this episode of CMO Weekly, we sit down with Boaz Brindt, the CMO of The Lotter, to explore the dynamic world of lottery marketing. Boaz shares his journey from aspiring economist to marketing leader, revealing the strategies behind customer acquisition, retention, and brand positioning in a highly competitive space. We discuss the evolution of the lottery industry, the challenges of expanding into the U.S. market, and the balance between brand and performance marketing. Plus, Boaz opens up about leadership, fatherhood, and the lessons he's learned along the way. Tune in for an insightful conversation on innovation, resilience, and marketing at scale.