Bob Apollo | The importance of Critical Thinking in sales

If there's one name to be associated with Value Selling and Outcome-Centric Selling, that name is Bob Apollo.After more than 25 years spent in the corporate world leading successful organizations, Bob founded Inflexion-Point Strategy Partners, a leading wordlwide B2B Sales Consultancy & Training firm and the home of Outcome-Centric Selling.In our recent conversation, I asked Bob why Critical Thinking is so important in sales and why salespeople should master it.The answers were straight to the point, and I'm sure they'll lead you to question the way you are working.