Bob Berry, Principal AnswerLabs "It's The Users"

Today's episode features Bob Berry, a principal at AnswerLab, where he’s guiding Google, Amazon, Facebook, and many others to create new, optimal online experiences in this age of coronavirus. He’s also the founder of The Human-Computer MasterMind Academy.As the world goes virtual to survive COVID19, I guide Apple, Google, Facebook, Amazon to create superb online experiences that drive results."I’m now leading concurrent online transformation projects with major global brands. In the early 90s, I led the teams that designed the first-ever e-commerce, e-learning, social media, and cloud services. I led a multi-channel business overhaul at Deluxe Corp. that drove $3.2M in new business - during the Great Recession. I designed and launched new learning systems that have guided 37,000 youth in all 50 states to prepare for life," Bob says"To ensure my clients can successfully conduct business remotely, I’m currently designing and implementing new remote processes and methods, evaluating platforms, tools, and technology, and training teams and personnel how to succeed in this new business climate," says Bob.* For most businesses, entrepreneurs, ventures, and professionals, COVID19 is driving the world to digital in a big way.* We have new ways to win with digital and virtual - and we must figure this out, our survival depends on it. The key is Experience.* In this new digital world, all outcomes, all winning or losing, will occur only as specific choices made by individuals within the experiences we provide them. Those choices drive all individual businesses and the entire global economy.* Experiences launched digital business models and systems, and experience drives them now. There have been world-changing events driven by digital, and we are now in the midst of the next one: the global pandemic and the economic collapse.Bob regularly speak at client events and present research methods and results on user experience, technology interfaces, human-computer interactions, mobile applications, e-commerce, and related.He presented the results of a national research study on data privacy at the 2019 User Experience Professionals Association Conference.http://ItsTheUsers.comhttp://answerlab.com LinkedIn URLhttps://www.linkedin.com/in/bobberrycoppercreek/Twitter URLhttps://twitter.com/_bobberry