Bob Burg, Best Selling Author, Explains How To Build Your Business Through Giving and The 5 Stratospheric Laws Of Success

Bob Burg, author of The Go Giver, was my guest this week on Success Profiles Radio. We discussed his start as a TV anchor, then his progression into sales, then into sales training. He credits reading sales and business books for turning his career around. We also discussed his book "The Go Giver" in great detail, including the relationship between giving and receiving, and how they are not opposite concepts, but rather complementary. In addition, we discussed what Bob calls The Five Laws of Stratospheric Success in which he discusses providing value, being authentic, and being open to receive, among others. Bob also talked about how sales is not about convincing someone to buy something they don't need, but rather it is about creating an environment where someone knows, likes, and trust you so that you are able to receive the sale. You can hear about all of these things and much more by listening anytime at www.successprofilesradio.com, or by downloading the show for free on iTunes.