Bob Burg Discusses His Book "Adversaries into Allies: Win People Over Without Manipulation or Coercion"

Bob Burg, author and speaker, was this week's guest on Success Profiles Radio. We discussed his new book "Adversaries into Allies: Win People Over Without Manipulation or Coercion", which has important applications for those involved in sales, customer service, negotiations, or even for those wanting better relationships. Bob discussed his career in television, then his move to sales, management, and finally how he became a well-known author and speaker. His previous books are "Endless Referrals" and "The Go Giver". We discussed the 5 principles of ultimate influence outlined in his current book. and well as stories and applications of the same principles. Specifically, we talked about how this manifests itself in the workplace, and in negotiations such as buying a car, as well as many other examples. If you want to learn how to have ultimate influence with others, then be sure to hear the show and buy Bob's book. You can hear it at www.successprofilesradio.com You can also download and subscribe to the show for free anytime on iTunes.