Bob Burg on The Go-Giver Mindset & Timeless Success Principles

Send us Fan MailWhat Happens When You Stop Chasing and Start Serving?In Episode 58 of Outside Insights, I sit down with one of the most influential voices in business and leadership—Bob Burg, bestselling co-author of The Go-Giver.We dive deep into what makes success sustainable, meaningful, and surprisingly simple: giving value first. Bob shares the origin story of the book, how 24 rejections led to a global bestseller, and why “money is simply an echo of value.”Whether you're leading a business, building your career, or looking to grow with integrity—this episode delivers. The Go-Giver is one of my top 10 most influential books, and one I often give or recommend to others.In this conversation, you’ll learn:The Five Laws of Stratospheric Success and how they apply in 2025Why the best salespeople don’t “sell”—they serveHow one roofer applied Go-Giver principles during the 2008 crisis and thrivedThe difference between authenticity and technique in leadershipBob’s favorite personal development book—and the advice he’d give his 21-year-old selfEpisode out now — be sure to follow, rate, and share with someone who needs to hear it.Until next time, friends,Chris Burkhard