Bob Costas: Beyond the broadcast

Bob Costas is more than a sports broadcaster—he’s a storyteller and trailblazer who shaped how Americans experience sports. Having been voice of the Olympics, the World Series, and countless other events, he defined how we remember these moments --blending history, storytelling, and context, making sports feel bigger than the score. In this episode, Costas joins Strategerist host Andrew Kaufmann and Kevin “Sully” Sullivan, senior advisor at the Bush Center, to discuss what went on behind the scenes of those broadcast moments. He reflects on the art of the introduction and explains why sports continue to bring us together.