Bob Moesta: Prototyping to learn & applying JTBD theory

Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.—Sign up here to get upcoming essays + episodes emailed to you.Follow the MTTM journey on Twitter or LinkedIn!If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)—LINKS & RESOURCES MENTIONEDSend episode feedback on Twitter @askotzko , or via emailBob Moesta: The Rewired Group, LinkedIn, TwitterBob’s books and podcast Learning to Build Demand-Side Sales 101 Jobs to be Done Handbook The Circuit Breaker podcast—RELATED EPISODES:April Dunford: Find your power in the market through positioning—PEOPLE & ORGS:W. Edwards DemingClayton ChristensenGenichi TaguchiWillie Hobbs MooreTim DavisClaire SullentropeApril DunfordRyan SingerBasecampIntercom—BOOKS:Learning to BuildCompeting Against LuckGritIntroduction to Quality EngineeringOrthogonal Arrays and Linear GraphsShape UpHow Will You Measure Your Life?Never Split the Difference—OTHER RESOURCES:Orthogonal arraysMagic squaresL9 prototype This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com