Bob Morales of ASV Inventions on the Factory Backing Midweek Podcast

Presented by Factory Backing Bob Morales has been a fixture in two-wheeled sports for decades, first making moves in BMX by helping pioneer a new discipline in the sport, then launching several brands within the industry. Now in the motocross industry, Morales owns ASV Inventions, a manufacturer of unbreakable folding levers, quick-adjust clutch perches, bike stands, and more! We invited Bob to visit us at the SML HQ to take a trip down memory lane and share some insight about the sport, the state of the industry, creating and developing new products, and more!