Bobby Pinero (Equals) on Founder-Led Content, Early Traction, and Faith Over Fear

Starting a company is an exciting journey, but scaling it up can be a daunting task. As a startup grows, the need for talented individuals becomes increasingly vital as not all tasks can be performed by the founders. The right team can make all the difference between success and failure. Bobby's currently the CEO of Equals, a next-generation spreadsheet with live data connections, versioning, and collaboration, built for analysts. He's spent the last decade working as an analyst. Most recently he ran finance, analytics, biz ops, and other teams at Intercom - from less than $1M in ARR to $200M ARR. In this episode, Bobby discusses the essential principles to use when hiring a candidate for the company. He also stresses the need of hiring the right person, especially in startups where there is a need to maintain a small team. By the end of this podcast, you'll have a better understanding of how to hire for success and scale your startup with confidence.TopicsWhy do analysts seem to devalue the spreadsheet?The Alternatives of Typical SpreadsheetsBuilding the Right Product for the Market Product MarketingFinding the Right Content Distribution PlatformScaling Content to the MassesShould you hire a salesperson?Utilization of a Product Salesperson How to hire a salespersonGeneral Hiring PrinciplesThe Power of a Small TeamShow LinksCheck out Equals hereConnect with Bobby Pinero on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/