Bodo Lang: Marketing expert on the reputation damage caused by insects turning up in food items

from Best of Business · host Newstalk ZB

Creepy crawlies are continuing to pop up in food items. The latest is insect larvae which was nestled in a boy's Whittakers bar, the second bug incident the chocolate company has dealt with in less than two weeks. So what's the reputation damage? Marketing expert Bodo Lang joined Kate Hawkesby to discuss. LISTEN ABOVESee omnystudio.com/listener for privacy information.

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This episode was published on May 17, 2023.

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