Boito by Richa Maheshwari weaves Odisha’s timeless tales into modern fashion | The Fashion Scoop, Ep 31

Ever wonder how your outfit comes to life? In this episode of The Fashion Scoop, Richa Maheshwari, Boito's founder, tells you how! She also has many stories to share about Odisha's crafts, narrating tales as rich as the textiles. Her brand, Boito, isn’t just about fashion; it’s about Odisha's pride and legacy. Richa shares how she collaborates with Odishan artisans, empowering them to showcase their heritage in a way that resonates with modern sensibilities. From intricate “Bandha Saris” to the challenges of managing a brand across cities, this discussion delves into the beauty and complexity of slow fashion. Listen in! Produced by Anna Priyadarshini Sound mix by Nitin Rawat