EPISODE · Mar 1, 2026 · 48 MIN
Bold Boobs & Bottom Lines: How Nala Turns Inclusivity Into Growth | #600
from Add To Cart: Australia’s eCommerce Show · host Nathan Bush
Chloe de Winter is the co-founder of Nala, the Australian underwear brand rewriting the rules of lingerie. A trained physiotherapist and Pilates instructor, Chloe didn’t come from fashion. She came from frustration. During COVID, stuck between countries and wardrobes, she went searching for bras and underwear that were cool, inclusive, well-fitting and affordable. They didn’t exist.What she saw wasn’t just a gap in the market. It was a gaping hole.Today, we're discussing:Building a 100-body online fit guide to improve conversion and representationLeveraging controversy, including breastfeeding billboards, to drive salesManaging censorship across Meta and TikTok while scaling paid acquisitionBalancing affordability with profitability amid inflation pressuresForecasting and inventory planning across 75+ size SKUsExpanding into David Jones without compromising brand identityWhy body positivity means meeting customers wherever they areConnect with ChloeExplore NalaSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
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Chloe de Winter is the co-founder of Nala, the Australian underwear brand rewriting the rules of lingerie. A trained physiotherapist and Pilates instructor, Chloe didn’t come from fashion. She came from frustration. During COVID, stuck between countries and wardrobes, she went searching for bras and underwear that were cool, inclusive, well-fitting and affordable. They didn’t exist. What she saw wasn’t just a gap in the market. It was a gaping hole. Today, we're discussing: Building a 100-bod...
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Bold Boobs & Bottom Lines: How Nala Turns Inclusivity Into Growth | #600
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