Bold - how to be brave in business and win with guests Shaun Smith and Andy Milligan

Being Bold is an attitude of mind, but it's measured by how you behave. So what is the attitude and behavior required as we emerge from recession to gain and sustain your market share? During this show we will be talking about the importance of being bold in business - defying conventional wisdom, walking against the crowd and trying new ways of doing things to succeed. My guests are Shaun Smith a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. Also, Andy Milligan a leading international brand and business consultant. Their latest book 'Bold how to be brave in business and win" examines brands that are transforming their markets through innovation and use of digital marketing' The book was awarded CMI's Management ebook of the year 2012. Join us for insights that if applied may well change your business results for ever!