Bold Ideas To Ignite Business Growth With Alexis Krisay

Alexis Krisay is the Founder and Owner of Serendipit Consulting, which delivers innovative brand activation and strategic marketing solutions. With over 20 years in marketing, she has advanced from on-site leasing to national leadership, mastering both online and offline strategies for clients in real estate, lifestyle, spa, and health and fitness. Alexis was honored as a 30 Under 30 in 2013 and a Student Housing Rising Star in 2014 while driving occupancy from 35% to 97%. She holds a degree in communications and marketing from the University of Arizona and is an active member of the Entrepreneurs' Organization. In this episode… How do wild ideas transform an industry? The fast-paced and competitive marketing world demands innovative strategies to capture attention and drive results. Traditional approaches like flyers or generic campaigns often fail to make an impact in saturated markets. So, how does one find fresh, bold ideas that resonate with target audiences and deliver measurable outcomes? Alexis Krisay, a marketing veteran known for her audacious and imaginative strategies, shares her expertise in creating out-of-the-box marketing campaigns that generate buzz and drive conversions. From leasing student housing properties with immersive events like pool parties and $10,000 cash giveaways to developing unique strategies for brands like Orangetheory Fitness, Alexis emphasizes the importance of creative risk-taking and data-driven execution. She advises businesses to step outside their industry's traditional playbook, engage audiences with experiential activations, and track ROI metrics to ensure campaigns are impactful and profitable. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Alexis Krisay, Founder and Owner of Serendipit Consulting, about crafting innovative marketing strategies. Alexis shares stories of how her creative campaigns revitalized underperforming properties, elevated franchise brands, and launched innovative concepts like OHM Fitness. Her insights take listeners on a journey of innovation and creativity that defies traditional playbooks.