Bold, Scrappy, and On Point featuring Nicole Posten

In this episode of The PSM Show, Deirdre Booth goes one-on-one with longtime friend and bold brand-builder Nicole Posten, founder and principal of On Point Architecture. Based in Mesa, Arizona, Nicole launched her firm while on maternity leave—baby on one hip, CAD drawings on the screen, and zero interest in playing it safe. Nicole brings the same energy to her marketing as she does to her design work: unapologetically real, fiercely professional, and refreshingly human. From naming her firm "On Point" to embracing a brand voice that's quirky, brassy, and undeniably her, Nicole shares how authenticity has been the not-so-secret weapon behind her 75% repeat client rate and year-over-year business growth.   This is a masterclass in doing business your way—and making no apologies for it. If you've ever struggled to find your brand voice or felt the pressure to blend in, Nicole's story is your permission slip to stand out.