Bold Yet Believable Brand Building

from If You Could with Matt & Taryn · host Taryn Huget, Matthew Enyedi, Christa Carone, Jean Freeman

What does it take to not just build a brand but also take it to the next level – all at the same time? In this episode, celebrating the launch of LPL's first-ever nationwide brand campaign, Matt and Taryn catch up with two of the minds behind the magic: LPL's Chief Marketing & Communications Officer, Christa Carone, and creative partner Zambezi's CEO, Jean Freeman. They discuss why, after nearly 40 years, LPL is investing in its brand, finding your creative voice, "solving" versus "selling, never accepting "no” and the steps to take to get to what’s next, no matter the age or stage of your business.Follow Matt on LinkedIn here!

What this episode covers

What does it take to not just build a brand but also take it to the next level – all at the same time? In this episode celebrating the launch of LPL's first-ever nationwide brand campaign, Matt and Taryn catch up with two of the minds behind the magic: LPL's Chief Marketing & Communications Officer, Christa Carone, and creative partner Zambezi's CEO, Jean Freeman. They discuss why, after nearly 40 years, LPL is investing in its brand, finding your creative voice, "solving" versus "selling, never accepting "no” and the steps to take to get to what’s next, no matter the age or stage of your business.

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Bold Yet Believable Brand Building

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This episode is 25 minutes long.

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This episode was published on May 19, 2025.

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