Bombs, beans and coffee branding with military logistics

On today’s episode of WHAT THE TRUCK?!? Dooner is catching up with Black Rifle Coffee Co.’s Ben Richey to talk about bombs, coffee beans and building a brand with military logistics. Richey has brought his Special Forces training to the logistics operations at Amazon, Pepsi, Frito-Lay and now Black Rifle Coffee Co.  Did you know that there is only one parking spot for every 11 drivers in the USA? Truck Parking Club co-founder Evan Shelley is looking to provide short-term parking for truckers by monetizing vacant properties for landowners through his app. We’ll dive deep on the issue and learn if tech can help. Plus, the Empire State Building trolls New York City; a boy playing hide-and-seek is trapped in a shipping container; Doomsday Clocks; how Costco milk bottles work; taking a big rig to the wedding reception; and more. Visit our sponsor Watch on YouTube Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices