BOMBSHELL: Big 12 Adding SACRAMENTO STATE In Football Expansion Move Would Be MASSIVE NIL Boost

As of February 2026, the case for Sacramento State joining the Big 12 centers on a "California Gold Rush" strategy: the chance for the conference to plant its flag in the nation’s 20th-largest media market while capitalizing on an unprecedented surge of local financial and political backing.Tapping the 20th Media MarketSacramento remains the largest U.S. media market without a Power Four football program. For the Big 12, adding the Hornets isn't just about the school; it’s about capturing a region of 2.4 million people and securing a recruiting foothold in Northern California. With the Pac-12 and ACC having shifted the geographic landscape, the Big 12 could use Sacramento as a western anchor, providing a natural travel partner for schools like Arizona and Utah while gaining access to a massive "ag-business" donor base.The "SAC12" Financial EngineThe most compelling argument is the aggressive financial package orchestrated by President Luke Wood and the SAC12 committee. In a move echoing SMU’s jump to the ACC, Sacramento State has reportedly offered to:  Forgo conference revenue for a multi-year stretch to prove their value.  Pay an eight-figure entry fee (exceeding $10 million) to ease the transition for current members.  Leverage a $50 million+ NIL commitment, which already ranks among the most robust in the Western U.S., even at the FCS level.  Infrastructure and "The Shaq Factor"The "new" Sacramento State is no longer a sleepy commuter school. The university has broken ground on a 25,000-seat multi-use stadium at Cal Expo and successfully hired NBA legend Shaquille O'Neal as a "General Manager" for the basketball program to boost its brand. By adding a school willing to spend $170 million on facilities and millions more on talent, the Big 12 would be betting on an "ascendant brand" rather than a legacy program. For a conference that prides itself on being the most innovative in the country, Sacramento State represents the ultimate high-upside investment.Everydayer Club  If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors!5-Hour ENERGYHave your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at https://5-hourENERGY.com or Amazon. MazdaLike our players, we’re driven by the details. Because highlights make the reel. What it takes to get there makes it count.There’s more to a Mazda. Because there’s more to you.Turbo TaxFor a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life. Visit https://TurboTax.com/local to book your appointment today.  IndeedListeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuelToday’s episode is sponsored by FanDuel. The Winter Games are on. And there’s no better way to follow them than with a bet on FanDuel. FanDuel - Play your game. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.