Bonding is the new branding

In the latest episode of The Retail Tea Break podcast, I’m joined by a “Business Imagineer”, who is focused on building growth-unleashing relationships in symbiosis between commercial understanding and shopper insights. Torben Valsted is a Chief Imagineer, having worked as a transformational leader and growth architect for Nike, Nestlé and Carlsberg.Torben is passionate about unleashing the synergies between commercial strategy, commercial leadership and intelligence integration in the pursuit of building consumer bonds. He believes that growing team and growing consumer bonds is the foundation of growing business. This episode is set to challenge the retail ‘norms’, however it also provides a solution that utilises intel, strategy and leadership. So grab your cup of tea, sit back and listen in!Topics:The changing marketplace2008- when traditional branding diedThe Shopperverse and the 360 experienceBrand strategy and communicationThe solution: ViiBEBuilding an emotional connectionFor more information visit: https://www.imagineership.com/Transcription and show notes available at: https://theretailadvisor.ie/