Bonus #55: The Cognitive Anchor of the Comprehensive Eye Exam

9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified   In this episode, Dr. Kyle Klute and Dr. Chris Wolfe discuss the cognitive anchor of the annual eye exam and the internal struggle that comes with it. They explore how optometrists are often anchored to the belief that the yearly comprehensive exam is the most important aspect of their profession, which limits their ability to schedule patients for more frequent visits. They also discuss how patient expectations and vision insurance reinforce this cognitive anchor. The solution lies in refining protocols, following clinical practice guidelines, and using key phrases to communicate concerns and the need for more frequent visits. Breaking the cognitive anchor allows optometrists to provide better care to their patients. Takeaways Optometrists often struggle with the cognitive anchor of the annual eye exam, which limits their ability to schedule patients for more frequent visits. Patient expectations and vision insurance reinforce the belief that the annual exam is sufficient. Refining protocols and following clinical practice guidelines can help optometrists provide more comprehensive care. Using key phrases to communicate concerns and the need for more frequent visits can help break the cognitive anchor and improve patient care.