EPISODE · Jun 22, 2023 · 16 MIN
BONUS: AI and the Future of Meta Performance Marketing
from Today in Digital Marketing · host Tod Maffin
Matt Steiner, Meta's VP of Engineering, talks about generative art, chatbots and how Meta views the future of advertising in a machine-learned world.-Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so. That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.Privacy & Opt-Out: https://redcircle.com/privacy
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Matt Steiner, Meta's VP of Engineering, talks about generative art, chatbots and how Meta views the future of advertising in a machine-learned world. Privacy & Opt-Out: https://redcircle.com/privacy
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BONUS: AI and the Future of Meta Performance Marketing
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