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Nov 22, 2019 27 min

BONUS - Basecamp: This Time It's Personal

from REWORK Hosted by 37signals

Basecamp has a long history of experimenting with "freemium" models and recently launched its most generous free plan yet: Basecamp Personal. Co-founders Jason Fried and David Heinemeier Hansson talk about the debate and data analysis that went into the launch, what makes this a little scary, and why it's healthy for a business to experiment. Show Notes "Launch: Basecamp Gets Personal" (Signal v. Noise) - 00:13 37signals' 2004 announcement about the launch of Basecamp - 1:44 Basecamp's announcement about closing Backpack to new signups - 2:18 "Launch: Basecamp 3" (Signal v. Noise) - 2:31 Our episode about finding an SEO consultant - 7:10 Our episode introducing Basecamp's new head of marketing - 7:18 Basecamp's ace Support team - 23:46 Our episode about the Apple Card controversy and algorithmic bias - 25:06 Basecamp Personal on Product Hunt - 26:10 Basecamp's "Until the End of the Internet" policy - 26:53

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Basecamp has a long history of experimenting with "freemium" models and recently launched its most generous free plan yet: Basecamp Personal. Co-founders Jason Fried and David Heinemeier Hansson talk about the debate and data analysis that went into the launch, what makes this a little scary, and why it's healthy for a business to experiment. Show Notes "Launch: Basecamp Gets Personal" (Signal v. Noise) - 00:13 37signals' 2004 announcement about the launch of Basecamp - 1:44 Basecamp'...

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