Bonus Clip: How a £30 Delivery Fee Becomes £7 | Lawrence Pelletier

Going back into the Captive Conversations archive, this bonus clip features Lawrence Pelletier from RedCat. Using a simple £100 order, Lawrence breaks down the difference between a third-party marketplace fee and a direct ordering model. The example moves from roughly £30 in marketplace fees to a net cost of around £7, while giving the operator more control over pricing and the customer relationship. An accessible three-minute explanation for any restaurant operator reviewing delivery margins and direct ordering. #Hospitality #RestaurantTech #DirectOrdering #CaptiveConversations