Bonus Clip: Payment Is the Wrong Time to Ask for Data | Mike Enslin

Going back into the Captive Conversations archive, this bonus clip features Mike Enslin. Mike makes a simple point about customer data: when someone reaches payment, they usually want to pay and move on. Asking for details at that moment can add friction to the experience. The better opportunity may come earlier or later, when the customer has a reason to identify themselves and is happy for a brand to connect their visits, preferences and loyalty activity. A practical five-minute discussion about frictionless loyalty, customer experience and the role of payment technology. #CustomerExperience #Loyalty #HospitalityTech #CaptiveConversations