Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner

Going back into the Captive Conversations archive, this bonus clip features Scot Turner. Scot explains why a hotel restaurant is not only competing with other hotels. Guests may choose Starbucks, Grind or another independent venue because it offers comfortable seating, reliable WiFi and somewhere to plug in. The practical lesson is to benchmark the places customers already prefer, then build the hotel food and beverage experience around what those venues do well. A useful five-minute discussion for hotel operators reviewing lobby, food and beverage and guest experience strategy. #Hospitality #HotelFandB #GuestExperience #CaptiveConversations