BONUS: End Your Year Strong with Email with Jess Campbell episode artwork

EPISODE · Dec 7, 2023 · 35 MIN

BONUS: End Your Year Strong with Email with Jess Campbell

from Nonprofit Lowdown · host Rhea Wong

Are visions of year-end dollar signs turning into lumps of coal? 💸 We’ll help you turn your fundraising frown upside down with an email marketing strategy that converts before 2023 comes to a close! Here’s how to salvage your campaign in the final weeks of 2023. Email marketing whiz Jess Campbell of Out in the Boons returns to share late-game fundraising tactics. The season isn’t over even if Giving Tuesday bombed - there’s still lots of money left to raise before January 1st! We dive into setting achievable goals, writing compelling subject lines, using emoji and personalization to boost engagement, following up with lapsed donors, and more. Jess also explains why you should add text messaging to your outreach mix. The bottom line? Keep emailing consistently through December. Using a strategic cadence of valuable content leading to clear calls-to-action is key to converting supporters into philanthropists. And never miss a chance to steward and recognize donor generosity! If you’re feeling frantic about finishing your campaign strong, don’t miss Jess’s affordable new monthly fundraising email template membership. It’s packed with plug-and-play solutions to save you time while growing donations. Ready for an email makeover to raise year-end revenue? Take notes - Jess is bringing the expertise! Important Links: The Fundraising Template Shop - https://www.thefundraisingtemplateshop.com/membership LinkedIn - https://www.linkedin.com/in/jess-campbell-outintheboons/“The Nonprofit Email Report”- https://www2.neonone.com/l/679793/2023-08-08/277h7w/679793/1691513830BLlHeTzH/Influencer___GT_EOY_Email_Report.pdf

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BONUS: End Your Year Strong with Email with Jess Campbell

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