Bonus entry 11: Finding and working with subject matter experts in new regions

from Diary of a first-time CMO volume 2 · host Cognism

Working with SMEs is a huge part of the Cognism marketing strategy, and therefore we need to be able to identify and reach out to relevant SMEs in new regions when we have plans to expand there. This entry delves into how we manage this process.

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This episode was published on November 26, 2024.

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