Bonus entry 2: ICP deep diving

from Diary of a first-time CMO volume 2 · host Cognism

If you don’t have your ICP right, everything else is going to fall like dominos. That’s why Cognism undertook the CHASM project. To check in on our ICP and ensure our GTM motions fit.

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Frequently Asked Questions

How long is this episode of Diary of a first-time CMO volume 2?

This episode is 3 minutes long.

When was this Diary of a first-time CMO volume 2 episode published?

This episode was published on November 26, 2024.

What is this episode about?

If you don’t have your ICP right, everything else is going to fall like dominos. That’s why Cognism undertook the CHASM project. To check in on our ICP and ensure our GTM motions fit.

Can I download this Diary of a first-time CMO volume 2 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

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